Smirnoff 'Electrifies' Heroes Weekend

Ocho Rios, St Ann, had a bit more than the usual buzz this past Heroes' Weekend as it served as the playground for the new Smirnoff Electric campaign launch.

Patrons were introduced to the new Smirnoff Electric Berry and Electric Apple at five exhilarating events held over three days. Smirnoff Electric is a new twist on the world's number-one vodka that provides a deliciously intense, mouth-watering experience. It is best enjoyed as a chilled shot.

Scores of consumers kick-started a memorable night with Electric shots at Smirnoff Element, Frenchmen, Tantrum, Margaritaville and Maskaraid, hosted at UWI, Mona.

The Heroes' Weekend activities also included sampling of Smirnoff Electric at key supermarkets in Ocho Rios, including General Foods, Rexo, New Champion, Rios Food Store, and KC Supermarket. Consumer feedback ranged from "wow" to "just awesome".