Chuckle Berry launching clothing line

Dancehall artiste Chuckle Berry is getting ready to make his mark in the world of business with his Kush Kash clothing line.

The deejay recently revealed plans about the clothing line, which is scheduled to be launched in early 2016.

"I'm excited about this new venture. Kush Kash is a registered trademark, and I intend to do a lot of projects under this brand. My first major project is a clothing line that will be launched early next year. Under the Kush Kash brand, I plan to target the local and international markets with items such as T-shirts, hoodies, and baseball caps," he said.

brand name

The name Kush Kash was taken from the title of Chuckle Berry's latest hit single. "This is something I've wanted to do for a very long time. A couple years ago, I tried to register a brand called GudLyfe from the title of my hit song for Sly & Robbie, Good Life, but it was already taken. After releasing Kush Kash I realised that a lot of people started to use the name as a slang, so I decided to use it as the name of my clothing line," said the artiste.

Chuckle Berry also plans to enter the health-food industry with the Kush Kash brand. "I'm a strict vegan. I believe in living a healthy lifestyle, and I plan to produce and market a variety of health-food products, including a special Kush Kash protein drink and a Kush Kash mineral water."

Kush Kash was released in October and has quickly become a favourite in the dancehall. The pro-ganja song is featured on mix tapes by top DJs.