Strictly Addi for Sugarman's Beach

With the summertime fast approaching, no one can deny that it's the perfect time to head to the beach, and with the summer's most eagerly awaited event, Strictly Addi, one will never get a better chance to experience pure 'vybz' in one event.

The beach drinks-inclusive event, slated for June 25, will be held at Sugarman's Beach in Portmore, and many fans of the party have already expressed their delight at the change.

"There is a unique nature about an event such as this," said JEM Entertainment director IB Konteh. "Unlike most beach parties that begin during the day time and end in the night, Strictly Addi gates will be open at 9 p.m., and it's non-stop high energy until it ends at 2 a.m."

The promoters have promised patrons that it will be Sugarman's Beach like they've never seen it before. "The entire venue will be transformed," Konteh stated. "From the Addi-themed cabanas to the stage, our major sponsors, Clearsound Jamaica Productions, have something special in store for everyone. Our Gaza-themed cocktails - Summer time, Call the Ambulance, and Blue Whale - will also be something that will be talked about even after the event."