Vershon aims for positive summer

At the beginning of the year, recording artiste Vershon promised to keep his music positive. He has managed to achieve that so far, and will be looking to continue on his positive path as he enters the busy summer season.

While other artistes are gearing up to dominate the summer season with songs about parties on the beach, Vershon wants to encourage people to take note of the value of friendship with his latest single, Love Them. The socially conscious single also speaks about maintaining humility in unfavourable circumstances.

It was recently released under Johnny Wonder's label and has racked up thousands of views on YouTube since then.

Speaking with THE STAR about his plans for the summer, Vershon said that nothing has changed as far as his goals are concerned, because he still wants to influence as many people as possible through his messages.

"Me just a put in the work because we have a message and we haffi get it out there. We want to influence the youths in a good way and get them to pree life on a different level," he said. "With this single Love Them, I am hoping to win over new fans, and hopefully it will be one of the hottest records this summer."

The artiste is also set to release a music video for Love Them during the summer.

Vershon's rise as a dancehall artiste has been steady and consistent. He scored a huge number one as his breakout hit with Inna Real Life, and climbed charts with Barbie Doll, the popular No Worries and Wet. He told THE STAR that his successes in music thus far are all due to hard work.

"I always knew that consistency was the key. I always had the catchy melodies so mi add more work ethics, go back to the drawing board, reshuffle, and now mi a cover all grounds. A just hard work," he said.

Vershon recently released his album One More Day. He said that the album has been doing well and that the demand for it is building as time progresses.

"The demand is building. Nothing nuh happen before time. It is being sold at an affordable price. It is for the masses, so everyone will be able to give their support so that dancehall and reggae can go platinum like other genres," he said.

The deejay has continued to expand his recording profile, scoring major collaborations with African dancehall superstar Shatta Wale with Can You, and Man Deh Yah with dancehall artiste Tommy Lee Sparta.

He has also performed on several shows on the east coast of the US in recent times and is looking to perform at upcoming events in the Caribbean in the coming weeks.