Big Dance to bring authentic Jamaican vibe

Profound Entertainment will be elevating their party flex to a new level when they roll out Big Dance, on Constant Spring Road, on Saturday.

The summer event is dubbed the 'Tun up di summa' party and will run from 8 p.m. to 2 a.m.

"It's everything having to do with summer, ranging from the music, the fashion and it's a laid back atmosphere. So the ladies can come out and have fun," said promoter Lamar Dell, who also promised the party would bring sex appeal for patrons.

Dell, who has also hosted events at the University of the West Indies is looking to stamp his authority on the commercial party scene and said Big Dance would reflect authentic Jamaican entertainment.

"We've been doing events over 10 years now and we are trying to ensure that all our events create a lasting impression as well as sell Brand Jamaica in its purest form. Big Dance is essentially aiming to bring the type of vibe where man and woman dance together on the dance floor and it's all peace and good vibes," he said.

The event will also feature a strong line-up, including ZJ Ice, Razz Attack, Black Steppa Sound, DJ Reaf and DJ Tachi.

"We are in the business of building lasting brands and the Big Dance brand is off to a great start. This staging promises pure excitement, especially for the ladies as we will be offering complimentary jello shots, chocolate fountain treats, and tons of giveaways. There will be no shortage of specials at the bar and patrons will be able to purchase a Rum-Bar Rum flask for only $1,000," he said.