Shenseea’s son lands endorsement deal

Four-year-old Rajeiro, the son of 'Trending Gyal' singer, Shenseea, has landed an endorsement deal.

Rajeiro is the newest ambassador for Babybop Kids Store. The announcement was made via social media on Wednesday. The value of the deal has not been disclosed.

Shenseea's manager, Romeich, was the one who secured the deal for the toddler. He said that after watching Rajeiro's personality develop over the years, he realised Shenseea had 'star potential' on her hands.

"We have been doing couple of things with them (Shenseea and Rajeiro) for sometime now and so she's extremely happy to see him getting his own deals. It's early days yet to know if he's going to follow in her footsteps. But he is very a fun-loving, energetic kid who is extremely smart. He's four years old and acts like he's six. He's also very hard-working," Romeich said.

Recalling the moments leading to Rajeiro's selection as a Babybop ambassador, Romeich said that "they had set up a photo shoot for him for two hours and he knocked it out in 20 minutes. He's a natural."

Romeich said that since Babybop announced Rajeiro as an ambassador, other family brands have started to enquire about Shenseea's son, expressing their interest in working with the toddler.