Crazyhype shoots mini-movie for new single

Dancer-turned-recording artiste Crazyhype has opted to shoot a mini-movie for his single Father Forgive Me to add value to the packaging of the song.

The video depicts the life of a young man in an inner-city community who sought to live a positive life but is caught up in the expectations of friends and family around him.

He loses himself, but as the story unfolds, the theme of betrayal is made evident in the video. The video, shot by Design Dojo, features popular Jamaican actor Killa Milla, who assisted in the directing of the video alongside Crazyhype.

"I wanted my visuals to sell the song and grab the attention of viewers worldwide. I want to be remembered for taking the time out to create visuals that are relatable for my core target audience," said Crazyhype.

The rise of short films as a music medium is an exciting trend. While they are still inexorably used as a promotional tool for the music, short films have allowed artistes more room to create memorable visuals, establish emotional depth, and cause unparalleled cultural impact.

The 10-minute long video was shot at Big Yard Studio on Mannings Hill Road as well as sections in Standpipe and Maxfield Park in St Andrew.

"This song is a ghetto, youth prayer. In the ghetto there are many hardships and negative influences. I only want youths to find their way out," added Crazyhype.

The artiste resides in Berlin, Germany, but calls Maxfield Park home. He had a humble beginning and aspired to become an all-around entertainer.

Crazyhype founded his own dance group called MOB in 2006. His most popular singles include MVP and Brace featuring Oceana, and PiCatchU, which caught the attention of Universal France.