Raddy Rich makes new moves with ‘Bounce’

Dancer and choreographer Raddy Rich is making new moves on the music scene with his new single, 'Bounce'.

The entertainer, given name Rohan Lyttle, has stayed true to his roots by creating a dance to match the party song. Raddy Rich explained told THE STAR that he wanted to become a recording artiste from as long as he could remember. But around the time he got his moniker, age 13 to be exact, his fate was sealed when he won a deejay competition.

He was injured in a motor car accident in Portland, and took the tragic events as a sign and a wake-up call that he should be doing more with his life. He lost a tremendous amount of blood and his injuries were so severe that he couldn't dance at the time. So decided to pursue his dream in music.

"A lot was going through my mind. I wanted to send across a message about myself and my life. I just wanted the world to know about me before I go," he said. "Honestly, when I was in that hospital bed, I thought I was going to leave this world. But I said to myself, 'if I got a second chance in life, what would I do differently'?" It was there that the idea of Bounce came into being.

Working with industry players like Shaggy, Vybz Kartel, Nicki Minaj, Cardi B, and Sean Kingston has inspired him to carve out success on his career path.

"I had so much fun making this music video. It was epic! Being a part of previous projects from top artistes only motivated me to take on the mission as well. I'm happy that I got the chance to execute a project for myself. It's a proud moment for me," he said.

So far, fans have been raving about the release of the video, noting that the beat and lyrics encourage them to bounce. This drives home his point of using his voice and platform for the greater good, spreading good energy to quell the sting of these serious, restricted times. He can't wait to hear his song in the club or in the streets, and he hopes that his music reaches the heart of the people, changes lives in the process, and gives the next generation a positive outlook on life.

With plans to drop more singles and release a new album, Raddy Rich is currently collaborating with several brands and recording artistes.