‘100% Jamaican’ - 450, Vanessa Bling marry Rum-Bar with dancehall

Dancehall sensation 450 and vixen Vanessa Bling have been unveiled as the faces of Rum-Bar Jamaica's '100% Jamaican' campaign.

Described by the rum brand as "a match made in dancehall heaven", the campaign taps into the spirit of Jamaican culture. 450 brings his swagger and youthful vibrance, while Vanessa Bling infuses appeal and swagger.

"It's a pleasure being aligned with the brand. Rum-Bar Jamaica is always a vibe for me to flex with, excited to see what the future holds with the collaboration," said Bad Gyal hitmaker 450.

Tamika West, the marketing manager at Rum-Bar Jamaica, emphasises, "This campaign puts our iconic culture front and centre, and our partnership with 450 and Vanessa Bling is set to turn up the heat".