Hennessy promises grand execution for Carnival 2024

Leading cognac brand Hennessy has returned with its premium carnival experiences for Jamaica Carnival 2024. Similar to 2023, the brand will be executing with the Xodus and YardMas bands in the week leading up to road march day, April 7.

Known for its participation in major events worldwide, Hennessy is looking to cement its status as a major player of carnival within the region. Hennessy will be kick-starting its celebrations with select premium events, offering a plethora of options to elevate and sweeten the experiences that will be created. The first on its calendar of events is a pop-up event on March 29 that will transform Ribbiz UltraLounge into an exquisite carnival wonderland.

Pavel Smith, marketing manager at J. Wray & Nephew, distributors of Hennessy, is confident that this year's activation will outdo that of 2023.

"Throughout the years, carnival has ingrained itself into Jamaican society, and we have certainly come a far way in adapting this piece of culture. In likeness to last year's staging, we are promising a grand show that will ensure that in years to come, Hennessy is synonymous with carnival. We have great things in store this year, and we absolutely can't wait to celebrate with and show our loyal supporters what we have in store," he stated.

On April 3, the brand will activate at Xodus Carnival's first-ever masquerade party, Fete Gala. The following day, the brand will also be present at the YardMas Rytz event, which will feature a live performance by Trinidadian soca star Kes. On road march day, similarly to last year's execution, the brand will be seen 'chipping' down the road with the YardMas band, as they celebrate with Hennessy influencers, ambassadors, and artistes.