Kemar McGregor dropping ‘90s-style rhythm

In an era dominated by evolving music trends, Kemar McGregor stands firm in his dedication to preserving the timeless essence of '90s dancehall.

He has embarked on a mission to revive the golden era of Jamaican music with his latest project, 'The Recoup'. When questioned about his inspiration for delving into the world of '90s-inspired dancehall amid the current music landscape, McGregor cited his observations while collaborating with international recording artistes and labels. He noted a prevailing sentiment that contemporary Jamaican music lacks the authentic essence of dancehall and reggae, prompting him to recreate the magic of the era pioneered by legendary producer Dave Kelly. Reflecting on his creative process, McGregor reminisced about the infectious vibe of '90s dancehall mixtapes by luminaries like Collin Hinds. He crafted The Recoup to encapsulate the raw energy and distinctive style that defined the genre's heyday.

Drawing inspiration from iconic producers such as Steely and Clevie, Sly and Robbie, and King Jammy, McGregor meticulously incorporated authentic dancehall elements like drum patterns, basslines, and effects. Maintaining a delicate balance between honouring tradition and embracing modernity, McGregor emphasised the importance of preserving the integrity of '90s dancehall, while infusing subtle contemporary touches.

"I believe in keeping the original dancehall sound the way it is, because it is so perfect that it needs no modification. But for those who want to put a more modern feel to dancehall, I believe that they should not stray too far away from authentic dancehall and reggae sound and make it into a different genre. If we as producers who understand dancehall and reggae include the younger artistes, that's what's going to add the modern sound and vibe - but only if this new generation is willing to learn and wants to do reggae and dancehall," McGregor stated.

When The Recoup reverberates through speakers worldwide, McGregor hopes to reignite a fervent appreciation for authentic dancehall music. His collaboration with world-renowned artistes, including Buju Banton, Etana, Elephant Man, Beenie Man, Tifa and I-Octane, exemplifies the universal appeal of '90s-inspired dancehall.

In a historic move sure to thrill '90s fans and music lovers worldwide, McGregor and several of the artistes featured on The Recoup will take over Uptown Mondays next week for the exclusive launch.

"Where better than one of dancehall's longest-running events to launch The Recoup? We wanted to do things differently, to show respect to the culture, the streets, and where our music meets the people," said McGregor.

He added: "Our team was talking about the launch and how we could take the music to the people, and Uptown Mondays was the perfect fit. Thanks to Whitfield Henry, aka 'Father Witty', and his son Troy for being open to the idea and for the support they have always shown to dancehall, reggae and our culture."