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Pepsi unveils new campaign

April 29, 2024
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Leading social media influencers Tonaya Wint (left) and Tanaania share a moment with our lens at the Pepsi ‘New Beats, Same JamaICAN Flava’ campaign launch.
Leading social media influencers Tonaya Wint (left) and Tanaania share a moment with our lens at the Pepsi ‘New Beats, Same JamaICAN Flava’ campaign launch.
Magnolia Vanegas (left), field marketing manager, shares a pic with Karonna Atkins, brand coordinator for Pepsi-Cola Jamaica.
Magnolia Vanegas (left), field marketing manager, shares a pic with Karonna Atkins, brand coordinator for Pepsi-Cola Jamaica.
Hair stylists Ateeka Williams (left) and Jhade-Ann Gordon sitting pretty at the Pepsi logo launch.
Hair stylists Ateeka Williams (left) and Jhade-Ann Gordon sitting pretty at the Pepsi logo launch.
Chiney K, popular radio personality and social media influencer, at the Pepsi launch.
Chiney K, popular radio personality and social media influencer, at the Pepsi launch.
Popular dancehall artiste and face of the past Pepsi campaign, Romario ‘Laa Lee’ Ricketts (left), shares a moment with influencer Fat Skull (centre) and up-and-coming artiste Squiddytrap.
Popular dancehall artiste and face of the past Pepsi campaign, Romario ‘Laa Lee’ Ricketts (left), shares a moment with influencer Fat Skull (centre) and up-and-coming artiste Squiddytrap.
Pepsi-Cola brand ambassadors Romario ‘Laa Lee’ Ricketts and Stalk Ashley, the vibrant new face of Pepsi’s campaign, pause for a pic.
Pepsi-Cola brand ambassadors Romario ‘Laa Lee’ Ricketts and Stalk Ashley, the vibrant new face of Pepsi’s campaign, pause for a pic.
Sharonna Atkins, accounting and regulatory officer at GK Capital Limited, is always stylish.
Sharonna Atkins, accounting and regulatory officer at GK Capital Limited, is always stylish.
Chantè Waysome, client sales adviser at Hyundai, strikes a pose at the Pepsi logo launch.
Chantè Waysome, client sales adviser at Hyundai, strikes a pose at the Pepsi logo launch.
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Pepsi-Cola Jamaica recently unveiled its vibrant new campaign, 'New Beats, Same JamaICAN Flava', on the East Lawns of Devon House.

The event celebrated the brand's evolution, showcasing its fresh visual identity while staying true to the iconic Pepsi flavour that has delighted generations. The highlight of the evening was a captivating performance by Stalk Ashley, the charismatic new face of Pepsi's campaign. Amid enthusiastic applause, the new logo and television commercial were unveiled to loud applause. The event drew an eclectic mix of influencers, cultural icons, business leaders, and devoted Pepsi enthusiasts.

Here are the highlights.

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