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Reggae Sumfest 2024 launches in Montego Bay

June 05, 2024
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Reggae Sumfest launch attendees got a preview of the Sumfest Night 1 as reggae-dancehall recording artistes D’Yani (left) and Ras-I lit up the stage as they performed some of their hits.
Reggae Sumfest launch attendees got a preview of the Sumfest Night 1 as reggae-dancehall recording artistes D’Yani (left) and Ras-I lit up the stage as they performed some of their hits.
Model Mezanne Moo-Young commands the attention of the cameras as she steps into the Iberostar Rose Hall Hotel for the launch.
Model Mezanne Moo-Young commands the attention of the cameras as she steps into the Iberostar Rose Hall Hotel for the launch.
Host Debbie Bissoon brought her firecracker personality and contagious laughter to the Reggae Sumfest launch.
Host Debbie Bissoon brought her firecracker personality and contagious laughter to the Reggae Sumfest launch.
Partners in culture! The Reggae Sumfest launch received the stamp of approval from J. Wray & Nephew Ltd’s Managing Director Jean-Phillipe Beyer (left) and CEO of Downsound Entertainment, Joe Bogdanovich.
Partners in culture! The Reggae Sumfest launch received the stamp of approval from J. Wray & Nephew Ltd’s Managing Director Jean-Phillipe Beyer (left) and CEO of Downsound Entertainment, Joe Bogdanovich.
Dominic Bell (right), communications manager at J. Wray & Nephew Ltd., exchanges a firm handshake with veteran reggae superstar Maxi Priest.
Dominic Bell (right), communications manager at J. Wray & Nephew Ltd., exchanges a firm handshake with veteran reggae superstar Maxi Priest.
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The launch of Reggae Sumfest 2024 in Montego Bay, St James, was celebrated with enthusiasm, emphasising the festival's deep roots in the community.

Held at the Iberostar Hotel, the event reaffirmed Montego Bay as the permanent home of the iconic reggae festival. With a room full of corporate sponsors and industry partners onboard to showcase local culture, acts gave a glimpse of what persons can expect at this year's festival, which is set for July 14-20.

Here are the highlights.

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