Pablo YG eyes international stardom
Following the release of his latest single, ' Tun Up The Club', Pablo YG said he is ready to create more 'fun' trap-dancehall music to impact a wider fan base in the international space.
He told THE STAR that the 'party vibe/gyal chune' which was produced by veteran producer Bobby Konders was heavily inspired by the New York club lifestyle - even though it's an experience he is yet to partake in.
"But a dat mi did a picture when mi seh, ' Tun up di vibes inna New York City wid a Philly...'," he shared as he segued into the lyrics from his single.
"In the second verse mi a tell a story about somebody leaving their 'Philly' [their woman] and wi gone wid dat yuh zimmie; so it's a vibes song, happy chune - international. Tun Up Di Club nuh muss be a major hit song inna Jamaica, but mi feel like [it] have a lot of potential inna New York City and dem place deh internationally," Pablo YG said. The song was released on June 7 as the first single on the revamped 2011 'Riot Squad 24' rhythm. Pablo YG said working with Konders was "like a trip down [musical] history" as the studio he worked at in New Jersey was decorated with vintage photos of "a lot of elders in the business, such as Shaggy", which he found quite amusing.
The deejay said as he taps more into the international market, he'll be accepting new challenges and producing happier music to ensure that his work provides a wider impact to the masses.
"Mi try fi do everything [because] a di end a di day, yuh affi know yuh lane and stay up inna yuh lane. Songs like Rich and Richer, Feelings and Walk Alone - those are my lane a songs. But mi sing song pon [Riot Squad], not because mi like di riddim, but because it have a more international scale weh can go worldwide, and Bobby a good people to work wid inna di business," he reiterated. "Even if dem seh 'bugga-yagga' nuh guh far, mi still do bugga-yagga same way, and the dancehall song dem weh buss and guh worldwide is loved by di Yankee dem, and mi do dem song deh same way."
Pablo YG admitted that when he first heard the rhythm he didn't like it, and had to "buss mi brain pon it, because a good work".
"I had the concept of wah mi waah fi seh, but di riddim is just not my style. Suh a deh so di challenges did really deh. It was like the '90s style and not the trap like wah mi used to. Suh [in dealing] with dis, mi jus write a few lines, meds it and drop a few more lines - suh Tun Up The Club a one a dem song deh weh tek likkle time because a di riddim. But dem riddim deh [teach] me how to structure mi ting, suh when di song done pon di riddim weh mi nuh like, yuh get a banger," he said with a smile. "Mi feel like mi work hard pon dah song deh, but music is like joy to mi. But dem riddim yah mek mi actually siddung and structure dem like a songwriter weh a guh gi smaddy a song fi sing," he said.
Konders, who previously described Pablo YG to THE STAR as a "solid artiste with a great vibe", said the deejay was one of the first artistes to take up his offer on voicing on the remade rhythm, after reaching out to several young and up-and-coming acts who, he said, ignored or rejected the offer. Konders opined that Tun Up The Club "is definitely a crossover [track] into the international market".
As Pablo YG continues to make waves locally, while inching closer to the global market, he promised to "pick up the pace and do more music fi di girls dem and the happy side a dancehall".