Ginjah talks about unconditional love

International recording artiste Ginjah has ignited the radio landscape with a song titled My Job, which speaks about what a man does when he really loves a woman.

"Most women want to be loved unconditionally, and they desire to see that love in action just as much as in words. So with this song, I am reaffirming my promise to my woman that my job is to take care of you. Mi will give her all my money, she will give me a little smalls back, because I am the provider," Ginjah reasoned.

The Never Lost My Way singer said this song is a deliberate push to imbue the local music scene with positive songs that can uplift and repair the social fabric of communities.

"The artistes ah dwell inna the darkness for far too long. Wah about love, caring, affection and family? We need balance, morals, family values and simple humanity," he said. Ginjah opined that many who sing love songs don't love anyone.

"Mi ah show yu how me fight, with love. Mi ah be myself. A love and truth make reggae an unstoppable force, and love is my truth. Everybody who hears this song feels it to dem core. There is nothing more powerful than a man's commitment to his woman ... it can move the world," he said.

The song is being promoted by US-based Newave Records label, which has released several rhythms, including the 'Shishenkeh' and 'Never Give Up on Jah'. Executive producer Clement Ross has also done a dancehall project with I Waata, but believes My Job is his first bona fide hit.

"This is the best song I've done so far. Always wanted to record Ginjah, he is one of my favourite artistes. Everyone loved it the first time they heard this song. To how the song bad, mi just a run with it," Ross said.

Ginjah is gearing up to engage in a mini tour to promote his new album, with gigs already confirmed for major US cities such as Detroit, Los Angeles and Dallas.