'Very demure, very mindful' beauty products to come in the future

TikTok creator Jools Lebron is securing her future business by trade marking her viral catchphrase.

Once started out as a simple video describing how she wore her make up to work, "very demure, very mindful" has become the trend of the summer and Lebron is now seeking to cash in big time through trade marking.

Lebron's fame skyrocketed and was able to secure brand deals and sponsorship this next step can help secure rights to maintain certain business down the road

Despite last week's snafu of someone trying to trademark the phrase before Lebron, the cashier turned social media star has come out on top and was able to file a trademark for the phrase.

Filing was done under various entertainment and advertising services, including the promotion of beauty products, last week with the U.S. Patent and Trademark Office. A representative for Lebron confirmed that 2 filings dated Thursday are under her legal name.

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