OjayDann Records banks on ‘Talkatone’ rhythm

After a year of putting in the work behind the scenes and crafting productions which he hopes will stand the test of time, producer Orville West of emerging record label OjayDann Records is banking on his latest production, the 'Talkatone' rhythm.

The project, which features 13 artistes, was released on March 21 and is a joint effort with Sulfa Ge Records.

"The Talkatone riddim was inspired by the raw energy and modern digital influence in dancehall, while staying true to the deep-rooted Jamaican sound system culture. We wanted a rhythm that connects with the youth and keeps the dancehall vibe alive with a fresh, international appeal," said West.

He added, "The album consists of 13 artistes thus far. Each track is being released sequentially every week, and with just the first track, Talkatone by ShaqBanx, being released, we've been receiving encouraging results." Entertainers Squash, Zambie and Jedon are also featured on the project.

"Each artiste brings their own unique flow and energy to the project. Some standout tracks which are my personal favourites include 3GZ and Energy. I know that they will make waves in the dancehall community," said the producer, who made his production debut a little over a year ago with Eddy G Bomba's Plan B.

"It was a learning experience, but hearing it played in the dancehall community and on the radio was a proud moment that pushed me to keep growing. So far, I have worked with a number of artistes, including Jamal, Takeova and YMO G. I'm always looking to collaborate with new and established talents to push the culture forward," West shared.

The producer, who is originally from St Ann, resides in the US. His first juggling was the 'Retribution' rhythm, which was released last year.

"Talkatone riddim is one of the biggest projects I've put together, and I'm proud of how it turned out. Sulfa Ge has a great ear for music and understands the essence of dancehall. We both share a vision of pushing authentic Jamaican sounds while making them globally appealing, so collaborating on this project just made sense," West said.