Cracka Don embraces the ‘Yardy’ lifestyle

For Bravodon Entertainment, understanding that the influence of Caribbean music and lifestyle plays an integral role in several aspects of international branding and marketing, stands as the backbone for the label's current musical campaign.

Promoting the single Yardy by US-based dancehall artiste Cracka Don, the track is already being actively curated to several international playlists with the label pushing for a spot on the US iTunes charts. Praised by social media users for its authentic blend of traditional dancehall and modern delivery, the track delves into key elements of Caribbean culture with a visual concept that vividly embodies the essence of the track.

"After coming to America and seeing fellow Caribbean people still living in unity, sharing their different cultures to Americans and spreading a different type of love, I had to do a song to share the joy it brings," said Cracka Don. "This track is definitely a game changer not only for me but for the entire Caribbean genre especially for people who migrated abroad, leaving their home for years now. Yardy is definitely a vibe that everybody can relate to for years to come."

He added that the ultimate success of the track is based on how well the team is willing to work together.

"When I first heard the riddim, I knew it was an international type beat, so I did the honours by dropping a fusion track while playing the role of a true yardy," he said.

For producer Bravodon, pairing a talent with the correct beat is the only way to get a 'true sound' and Cracka Don proved his theory by dominating the instrumental.

"Cracka Don offers a unique mixture of vocal style and lyrical composition that I knew for sure would be an asset to the 'Tropical Bliss' instrumental and Bravodon Entertainment. The feedback on this project so far has been tremendous, with fans from Germany, Lithuania and other European countries expressing how they are able to visualise a true Jamaican experience just by listening to the lyrics of the song, and they can't leave out the instrumental which gives a true tropical, Caribbean vibe," he said.