Jamaicans mourn Elva's passing

Media personality Elva often told the story of how she came by the name Hero Duck.

The comedian, whose given name is Elva Ruddock, said she once made a purchase at an establishment and told the cashier that her name as E. Ruddock. Well, when she got the receipt, the name Hero Duck was written on it.

Elva, who died Sunday morning, adopted the name Hero Duck. News of her death has shocked the entertainment, media and theatre industries on which Ruddock made her mark.

In recent weeks, she had been hospitalised.

"The only reason I'm not dysfunctional at the news of your passing, Elva, is because you lived a fabulous life and you gave others life through your art. I'm going to miss you my friend. Full house Friday memories with you will forever be there. I still have to cry tho ... just because of how good you were," Donald Oliver said on social media.

"I can not process this Elva," Yaneek Page said on Facebook.

Bashco, the store for which she did an advertising feature, described Elva as "an amazing and dedicated member of the Bashco family whose bold and bright presence will be dearly missed and always treasured."