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Overseas-based reggae artiste Peter Sancho is slowly infiltrating local airwaves with his latest single Everybody Hurt.

The artiste, who is based in Bronx, New York, is looking to build a steady foundation in the Jamaican market, opining that the island is the best climate for developing reggae acts.

"People love to say reggae music doesn't sell in Jamaica, but what they should realise is that when an artiste receives his break locally that is when the world takes that artiste seriously," he said. "I am not saying reggae artistes who do the music from overseas are not good. However, fans tend to validate music made in Jamaica as the original thing."

The artiste, who is gearing up to release his album, said the single has been very successful and believes the Jamaican audience is open to his style of music, particularly because he aims to promote positivity.

positive change

"This record is encouraging persons not to let their situations define them. There are too many suicides and hate crimes taking place globally due to persons hurting in many different forms," he said. "It is up to us as musicians to use this platform to empower them to be strong, and with the support of fans we can evoke a positive change."

The artiste will be filming the video for Everybody Hurt in coming weeks. Based on the rave reviews for the single, Sancho believes his upcoming album, Overdue, will be just as successful.

"The album will be out this summer and it is about letting people know that nothing happens before its time. This is the first single that has been released and its success will hopefully be a catalyst for more sales and awareness," he said. The project is expected to have 14 tracks.