Great music and fashion at Full Black

Guinness concluded the roll-out of their Greatness campaign with Full Black, presented by Romeich Entertainment.

Patrons were asked to come out in black to rave with some of the hottest dancehall and reggae DJs.

Nicco, Banka, Ikel and Flabba, and Little Richie all brought the heat, spinning tunes from across the decades.

Though it was his night off, Beenie Man stopped in at the event to party with the Full Black crowd.

The 'king of the dancehall' celebrated the genre which he helped to lay the foundation for, and was seen raving to all the big hits while showcasing his legendary dance skills.

The event is the first in a line-up of dancehall events that the brand is on board for this summer as their Greatness promotion goes into full swing.

The campaign, which will see one lucky winner awarded a 2018 C-Class Benz, will run until the end of August.