Yard Mas inks Rebel and Ding Dong as ambassadors

Yard Mas has upped the ante for Carnival in Jamaica with the signing of dancing trendsetters Rebel and Ding Dong as official brand ambassadors for the 2024 season.

This partnership represents an evolution in the carnival scene in Jamaica as Yard Mas in its second year is committed to promoting an authentic Jamaican experience within their carnival road march.

"We welcome the collaboration between Rebel and Ding Dong as their infectious energy and undeniable talent embodies the essence of Yard Mas Carnival. This partnership represents a seamless fusion of Jamaican dancing culture with the exhilarating soca road march experience that Yard Mas is already know for," said Andrew Bellamy, managing director of Yard Mas, at the official signing of both ambassadors on Thursday.

Ding Dong is known to be a natural entertainer and his live performance in Yard Mas Carnival's inaugural road march in 2023 was one of the highlights of the entire carnival season. Rebel has had massive success across social platforms with her original dance routines going viral, while inspiring persons of all ages to showcase their best dance moves. They are poised to bring their unique flair and electrifying presence to the carnival scene.

'We do things different with our local culture at the core of our entertainment package. It is collaborations like this that influence masqueraders here and abroad to mark their calendars every year to participate in carnival in Jamaica," Bellamy continued.

Yard Mas Carnival boasts an air-conditioned lunch and dinner stop with some of the best DJs in Jamaica, the Caribbean and North America. This, coupled with premium pouring options from the band title sponsor, Campari, and their portfolio, as well as diverse food options that support local caterers and franchises, is the perfect formula for a memorable road march.

Earlier this month, Yard Mas Carnival announced Trinidad and Tobago's 2024 Soca Road March winner, Mical Teja, as part of its live performance road package.