Ijahmar finds the vibe with ‘Polo’

From oversized garments to the repurposing of luxury brands, dancehall has always been obsessed with fashion, and the lyrics of the genre's songs have long reflected this.

That is why dancehall singjay Ijahmar believes that his latest fashion-obsessed single, Polo, is the club banger he needs to elevate his career to the next level.

" Polo is a vibe song, inspired by just being on the ends with my friends, singing songs. Mi do a freestyle about Polo because it is like a brand that the whole Jamaica accepts as ours, and we nah watch other people. Polo can never stop wear ah yard. Mi record it and people love the reaction we ah get offa it so far," he said.

Born on December 2, 1992, Ijahmar grew up in Rockfort, east Kingston. He was educated at the Norman Gardens Primary and Junior High School and later attended Edith Dalton James High School, where he discovered a love for music and started building on his talent by age 15.

Ijahmar's songs tackle social issues and matters of the heart, and are mixed with his optimistic philosophy that 'light exists in all things'.

"Dancehall speaks to people globally because it is about defiance and self-definition, the ultimate form of black expression, and that is why people are attracted to it. Reggae and dancehall are the only music genres that still talk about issues and consciousness," he said.

He signed to New York-based record label One Hundred Degrees Records in 2018. Other releases include Dreams and Thousand Reasons.