Xodus Carnival takes its band launch digital

This Wednesday, Xodus Carnival's annual costume presentation will take place digitally.

Xodus Carnival has always opted for a physical fanfare, with models clad in the most electrifying costumes. However, the band has opted for a more inclusive approach to engage with a much wider audience.

"A digital launch allows us to engage both local and international audiences in real time, breaking the limitations of physical space and time zones. It also reflects the innovative spirit that we have here at Xodus, pushing boundaries and evolving with the times," shared Pierre Goubault, CEO of Xodus Carnival.

Recently, via an Instagram post, the band unveiled its theme for its 2025 Xodus Xperience - 'Utopia: Garden of Paradise'. This theme is a fusion of natural beauty and vibrant energy, presented in bold, lush colours, great costumes and an immersive experience that captures the magic of paradise.

"While we can't reveal every detail just yet, it's all about celebrating nature's elegance while staying true to the Xodus spirit; blending creativity, culture, and unmatched energy for a carnival like no other! We won't have any performances or guest appearances this time around, as the sole focus of the event will be on the costumes, giving viewers an up-close look at the designs for this year," Goubault said.

Attendees will be able to access the launch via Xodus' official Instagram page ( @xoduscarnival), as well as through the band's YouTube channel and website. Kandi King, head of marketing at Xodus Carnival, said that viewers can engage with (launch) through the live chat feature on the YouTube stream.

"Others can also join the conversation by using our event hashtag across social media platforms, such as Instagram and X. The hashtags we'll be using are #TheBestX #XodusUtopia and #XodusCarnival. We will definitely be responding to questions in real time and encouraging interaction throughout the launch," she said.

After its digital launch, the band will dive straight into its 2024/25 calendar of events, kicking off with Xodus Remedy on November 8. To elevate the Utopia: Garden of Paradise experience, Xodus Carnival will release specially curated Spotify playlists and organise pop-up events such as Liki Tiki. Xodus Carnival will also have a section dedicated to university students.