Sukeisha turns heads with eye-catching ride

There's nothing 'normal' about Sukeisha Daley's car, and that's exactly the way she wants it. The car enthusiast has invested more than $1 million to modify and pimp out 'Jolly Beats', her 2012 Toyota Vitz.

Now, it's a vibrant pink with neon green rims, an attention-grabbing spectacle on wheels. Not stopping there, Daley outfitted it with butterfly doors that soar upwards, defying the norm of traditional sideways swings.

Her creative touch extends beyond the exterior. Unique artwork advocating safe sex adorns the bonnet and trunk, while the interior boasts a stylish Louis Vuitton print. Demonstrating her passion for both beauty and automobiles, Daley showcased a meticulously organised trunk housing make-up products and a mini beauty bar, complete with a broad mirror spanning its width. And she's not finished yet.

"I have two more complete missions for this car. As I said, the thing that I'm coming with, not even a man inna Jamaica duh dah modification there. It's the first time it's gonna be in Jamaica," Daley said, adding that when the modification is complete, the car's bonnet will be able to move forward and flip over.

She said that she started modifying her car in 2019 as an act of playful rebellion, based on her father's comments. But now she does it solely to honour his memory, since he passed in March from colon cancer.

"I got the inspire from my dad, he's the one who gave me the idea and I push it to become his dreams ... . Most of the things that have been done on the car is done because of my dad," Daley said,

From the playful representation of 'Johnny Bravo' promoting safe sex on the engine bay, to the make-up kit symbolising femininity, each modification reflects a story tied to her father's guidance and humour. The pink hue, her father's favourite colour, and the green rims, paying homage to her own preferences, are all part of this personalised homage.

Despite the flamboyant alterations, Daley ensures her car complies with all regulations and has never faced sanctions. Law enforcement often takes notice of her car, not for violations, but to capture its striking appearance.

"It's fully licensed, insured, and in top condition," she said, adding that the car does draw a lot of attention from law-enforcement personnel, but not because she's in any trouble.

"Even last week, driving to Maxfield, mi see a blue light behind me. Them pull mi over, them just wah tek a picture a mi car," Daley said.

She said the modifications are not just for show. She intends to merge her love for cars and food so as to provide entertainment and catering for parties. .

"My father always said to invest into business with my car. My new business is Jolly Beats Entertainment Car, because Jolly is my father's middle name, and I decided to rock with that name," Daley said.

Addressing the common perception that females shy away from spending on vehicle modifications, Daley encouraged, "It might take money, but it makes you stand out and look different from everybody else. It's good to modify your car, and as I say, nobody will really steal your car - that's an 'A' for me."