Polyfamous collabs with Luciano

Describing himself as one of the 'most unique and versatile artistes', Polyfamous believes he is destined for higher heights.

He recorded his first song a few years ago for the Shihoba label and followed up with other recordings for Taxi label.

A firm believer in the old saying that 'image is everything', Polyfamous says image and music go hand in hand.

"I'm always looking like a star while still retaining my hardcore vibes," he told THE STAR.

Currently promoting My Youths, which features veteran reggae singer Luciano, Polyfamous believes this will be the next big thing.

My Youths is featured on the Modern Times rhythm and is produced by Infini-T Music. The official video will be shot next week with an expected premiere date of November 20. The video will be released prior to Luciano's upcoming European tour.

The video will be directed

by Panta Son, who is also accredited with works for Bounty Killer, Dexta Daps, Turbulence among several other popular entertainers.

In the meantime, My Youths is No .1 in France and Spain and No. 3 in Germany, and is currently getting premium rotation in south and central America, especially Colombia and Venezuela.