Jahvy Ambassador honing role as artiste manager

Music producer and owner of the Tru Ambassador Entertainment record label, Jahvel Morrison, has earned his stripes.

Known more popularly as Jahvy Ambassador, he has been the mastermind behind several dancehall hits featuring the likes of Mavado, Alkaline and Kranium. In 2019, he first delved into the field of talent management with the signing of dancehall newcomer 450, which has proven to be a thriving partnership thus far.

"I have the ability to pick out talent when I see it and 450 is pure talent. For me, it is not only about the business but the friendship as well and that is why we will remain successful as a team," Jahvy told THE WEEKEND STAR.

Through Jahvy's guidance, 450 gained exposure in all the possible areas in the industry, which helped the artiste maintain a steady rise and relevance in the dancehall space. The release of the single Imperfection, which was co-produced by Jahvy and Week.Day, who happen to be brothers, thrusted the artiste further into the spotlight in 2021. Some of the producer's hit projects have recently gained traction including the 2020 'Soul Survivor' rhythm, which was used in Wray & Nephew Limited's UK 'A Love Story' Jamaica 60 campaign.

"I'm elated that my work has been making global impact. It's always been a dream of mine that my involvement in the industry would help to promote the culture globally, opportunities like this have given my work a new fan base, enabling different clients to come on board to work with my productions and the artistes who are recorded on them," the producer said.

Speaking of 450, Jahvy continued, "My role as his manager acts as an integral asset to 450, as the person who orchestrates the motions of his career, through album projects, record releases and events, along with creating marketing and music sale strategies. He is currently dominating the airwaves with three new singles, Wellness Bench, Miles Off and Time Fi You, [the latter] has been trending in the top 20 on YouTube for the past four weeks."

He said that many young producers have been known to stay behind the scenes and may not gain the recognition needed to launch their careers to the forefront, and to work with more established artistes in the music industry. It is one of the major challenges he is pleased to say that, "I've overcome."

"That level of obscurity has been removed from my career," Jahvy said, adding that, he has been reaping positive rewards in every capacity. "As I continue to make more hits, I hope it opens new doors to abundant opportunities, where I can also lead talented individuals into successful lanes. I'm excited to see what the future holds as I continue to hone my knowledge as well as expertise in my current roles as artiste manager and producer."