Excitement bubbling for Strictly 2K festival

Strictly 2K, once dubbed a retro party, is now expanding into the music festival sphere.

Transforming its brand and image to elevate the entertainment value for music lovers in Jamaica, the event will now include more live performances. Strictly 2K's director of marketing, Ibrahim Konteh, detailed the evolution that the brand has experienced.

"It's the natural growth of the brand, becoming a music festival speaks to where we are at in terms of the overall growth and our positioning and it's not just in the name but how we execute the event. For example, in this upcoming staging, we have two headline acts, Tifa and Jah Vinci, and we have been getting really great reviews for that," he said.

Strictly 2K is set for its usual home, Mas Camp in Kingston on May 26.

Enabling the transformation is Wray & Nephew White Overproof Rum, the Strictly 2K patron favourite, recently rejoined the throwback party series as the title sponsor.

It's a feel-good event that engages partygoers to dress up comfortably and dance to the tunes of the early 2000s. Wray & Nephew is excited to bolster the experience of eventgoers as we celebrate an era of fun," said Pavel Smith, marketing manager, J. Wray & Nephew Ltd.