‘Lynk Yuh Best Life’ - Roze Don encourages fans to go cashless

Trending dancehall artiste Roze Don has struck a partnership with mobile wallet company, Lynk.

The White Rum hitmaker is the voice behind the brand's 'Lynk Yuh Best Life' campaign, which runs from July 14 to September 8.

"Lynk represents endless possibilities. Their versatility and innovation are much like mine in music," said Roze Don, who was surprised with a birthday cake by Lynk while shooting a video at Kingston's newest weekly series, Pop Out Thursdays.

Roze Don has been one of the hottest dancehall artistes on the scene this year. In fact, the entertainer, whose given name is Jayvon D. Rose, describes 2023 as "a great year" and has expressed optimism about the future.

"I put out a lot of work and the music is speaking for itself," Roze Don said.

His popularity among the younger demographic has earned him a prominent place in Lynk's campaign as the brand continues to promote the adoption of its digital wallet.

"Lynk is only connected with the best and the biggest names in every industry. So, Lynk choosing to collaborate with me is a great accomplishment and speaks volumes," the entertainer said

The 'Lynk Yuh Best Life' campaign offers users an opportunity to win up to $1 million in prize money when they use Lynk to collect remittances, pay bills, transfer money to friends and family, buy phone credit and shop at the thousands of businesses currently accepting Lynk online and in store. Users also have an opportunity to win weekly prizes of up to $50,000 through the mobile app.

"The people, whether it's the customers or my fans, want to Lynk their best life and I'm glad to be a part of making that easier," said Roze Don as he encouraged persons to embrace going cashless this summer.