Lee Perkins appointed JFF Ambassador

KINGSTON:

The Jamaica Football Federation (JFF) has appointed Tanya Lee Perkins as an ambassador, marking a pivotal step in strengthening its connections with stakeholders and sponsors.

Lee Perkins, a trailblazer in sports marketing and athlete management, brings a proven track record to this role. As founder and head of LEEP Marketing, she has managed the brands of elite athletes across football, track and field, and motorsports, with her roster over the years including Reggae Boyz captain Andre Blake.

Formerly Vice-President, Marketing at SportsMax, Lee Perkins led campaigns across 31 countries, establishing the network as the region's most watched sports channel. She also directed marketing efforts for global properties such as the English Premier League, UEFA Champions League, NBA, FIFA World Cups (2010, 2014, 2018), and the Olympics.

As ambassador, Tanya will assist in driving sponsorship and funding for the JFF while strengthening relationships with stakeholders and supporters. Her commitment to community development is reflected in initiatives like Blake's goalkeeper clinic and Damion Lowe's annual Christmas treats.

"It is an honour to serve as a JFF Ambassador," Lee Perkins said. "I am passionate about football and committed to helping the teams as they prepare for the various qualifying campaigns."

President of the JFF, Michael Ricketts said she will be an asset.

"We are confident that Tanya will be an asset to the federation. She carries a wealth of knowledge and experience in her craft and trust that her skillset will lead to further growth and success in the area of sponsorship and engagement."

General Secretary of the JFF, Dennis Chung, says the partnership will strengthen their brand.

"We are thrilled to welcome Tanya as an ambassador, as we take another step in strengthening relationships with our stakeholders. We are confident her expertise in marketing, sponsorship and public relations will elevate the JFF brand and inspire greater support from fans and sponsors alike."