Pepsi launches Birthday Club

Pepsi launches Birthday Club

In an effort to connect with and show appreciation to its hard-working team, Pepsi Cola Jamaica has conceptualised a birthday club. Every last Thursday of the month, team members celebrating their birthday within that particular month will be feted. These persons are treated to cake, gifts, among other goodies, as part of the celebration.

On Thursday, September 24, the first major birthday club was held at the company's head office and hosted by comedian Lemon.

The entire team, from administration to maintenance to production, was invited to take part in the birthday activities, which included a talent show, dance off with the Adrenaline dancers and a cake-eating contest at the end of which participants were rewarded for their efforts with various Pepsi-branded goodies.

The event also featured performances from reggae and dancehall artistes Raine Seville and Ikaya.

"Our staff is the life blood of our business. we have to ensure that we treat them well. This is our way of giving back to them for their efforts," Miguel Alameda, managing director, Pepsi, said.