‘Graceful Wish’ initiative to assist worthy projects

Grace Foods has launched its inaugural 'Graceful Wish' initiative and is inviting members of the public to nominate a project or institution that may need support and can benefit from the programme.

"We are excited about this new initiative, especially as we approach the festive season. We know the needs are vast across Jamaica, and we want to help and play our part by continuing to show Jamaicans that we care," said Karen Mussington, shopper experience manager, sponsorships and events, Grace Foods. "A core part of our mission at Grace Foods, and the wider GraceKennedy Group, is to help build communities, and positively impact and change lives."

Mussington shared that the initiative is an extension of the brand's ongoing corporate social responsibility (CSR) outreach programme, which is executed all year round. However, the company wants to spread good cheer during the Yuletide season by granting wishes to institutions and helping them to welcome the new year filled with hope and joy. The initiative is targeted specifically to support projects and institutions that fall under these categories: early-childhood education, community development, and youth development through sports.

The call for nominations for Graceful Wish is now open, and persons wishing to submit a project for consideration may visit gracefulwish.com to complete the nomination form.

"Every year, Grace Foods invests millions of dollars into its CSR initiatives, which benefit numerous educational institutions, community organisations and sporting programmes. The Group's investment into the annual Inter-Secondary Schools [Sports] Association Boys and Girls' [Athletics] Championships is over $100 million alone, annually," Mussington shared.

Grace Foods, through Grace Kitchens, also provides nutritional programmes to numerous schools across the island.

The nominations received will be reviewed by an internal committee, after which the shortlisted projects will be shared on Grace Foods' Instagram social media (@gracefoods) for the public to vote. Nominations close on November 29.

"It is our hope that together we can make a positive change in the lives of others, with the main aim being to make dreams come true, while nurturing communities for a brighter future," Mussington said.