Lyrikal is Campari Caribbean’s newest brand ambassador

Soca sensation Lyrikal has joined the Campari Caribbean family, sealing the deal just ahead of the 2025 carnival season.

Known for his magnetic charm and timeless style, Campari said the soca star is a natural fit for its brand.

Theresa Higgins-Edwards, Campari's marketing manager for export, said Lyrikal exudes the spirit of Campari Red Passion.

"We are absolutely excited to have Lyrikal as part of the Campari family. He is an incredibly talented artiste who completely exudes the traits of Campari Red Passion. This carnival season will undoubtedly be an unforgettable one, so I encourage all masqueraders to join us in making memorable moments as we immerse ourselves in the wonderful culture of Trinidad and Tobago carnival," Higgins-Edwards said.

Lyrikal shared that "Being the toast of Campari is a privilege and a passion."

"I have long enjoyed Campari, and now I look forward to contributing to and writing my chapter in the book of Campari," the King of Carnival said.