‘Play my music,’ Serani tells local DJs

While some of his peers aim for their music to reach foreign ears, singer Serani wants his music to be played in his homeland.

He posited that there's nothing like receiving the support from his own.

"My music is going to get played overseas but I don't like the idea of my song buss in another country and my own country don't play my song, and then everybody seems surprised when something is happening with me overseas," the Stinkin' Rich hitmaker told THE STAR. "Stand tall, represent the ones who are bringing the country and flying the flag big overseas. All I'm saying is, play my music. I won't be mad if you don't play my music either. I'll never be mad with my country and the DJs. It's all love, but just play my music."

He made it clear that he is not asking for DJs to exclusively play his music, adding, "Play some Sean Paul too, play some Shaggy, play some Gyptian. I want everybody to get played but play some Serani."

His 2022 releases are the reassuring rocker Gonna Be Alright with Kabaka Pyramid, and the flirty number One Man. Combing through his catalogue, he hasn't been oversaturating the market in recent years. Since 2020, he has dropped a select few singles including Conspiracy Theory with Bounty Killer and Agent Sasco and Somewhere in Jamaica with Duke.

He explained, "I can't tell when last I've released three songs in a year. Some years I might release one song and I just never felt ready again. I never felt like how I felt in 2007/2008, so, to me, it would be a waste. For the past decade, I've been working straight on my craft because I know that there's going to come a day and year when I drop music and it's going to be an explosion. I'm about to explode with music."

Part of working on his craft has seen him taking up the guitar during the pandemic and brushing up on his piano skills, elements he wants to incorporate more in his live performances. Serani is a Grammy-nominated producer with classics of his own like No Games. But he said he remains a student of music and aspires to be as successful as Sean Paul, Shaggy or Beres Hammond.

"I want to be on their level in terms of the popularity in the world where you know you work with the best of the best in the world," he said. "I have to look on myself as one of the best of the best in order to get there so I push myself and my abilities. I always try to be a better writer, producer, singer and performer, so that is the goal."