Tru-Juice donates 600 drums to Recycling Partners of Jamaica

In recognition of Global Recycling Day today, and as part of its ongoing commitment to sustainability, Tru-Juice donated 600 drums to Recycling Partners of Jamaica (RPJ) to distribute to schools as part of its recycling initiative.

Over 120 schools will benefit from the donation. The handover was made to RPJ representatives at the Tru-Juice office in Bog Walk, St Catherine last Friday.

"At Tru-Juice, in collaboration with several partners and stakeholders, we continue to amplify our efforts to promote the positive effects of sustainable recycling and reusing. Today's donation is another example of how we support sustainability through recycling, and are pleased to be able to provide these drums that will further strengthen our collective responsibilities as citizens to recycle," said Lauren Mahfood, marketing manager at Trade Winds Citrus, of which Tru-Juice is the flagship brand.

With a mission to "improving recycling habits across Jamaica", Chairman of Recycling Partners of Jamaica Dr Damien King expressed tremendous gratitude for the donation, noting that its recycling thrust is oftentimes hampered by the lack of resources to facilitate recycle.

"We get so many requests from schools for help with recycling bins; however, we often cannot fulfil the request because we do not have the receptables to provide," King said. But he added that he is always heartened by the requests, as they are a positive indication that there is a willingness and interest to foster good recycling habits.

According to the Global Recycling Foundation, with recycling being recognised in the UN's Sustainable Development Goals 2030, it is important that every global citizen takes action to support the global green agenda, which is about saving the future of our planet and humanity.

"Together, in partnership with RPJ, we are playing our part in contributing to a greener, safer and healthier planet that will not only benefit us, but our future generations. We commend RPJ for the exceptional advocacy that it does, and truly believe that recycling and the development of positive recycling habits are paramount if we are to make progress in combating climate change," said Mahfood.

This year's theme for Global Recycling Day is '#RecyclingHeroes'.