Ritson determined to get his big break

Dancehall artiste Ritson is determined to break commercially in 2019, and he believes that his debut album 'Dignity', as well as new music videos, will give him that elusive breakthrough he has been looking for.

The entertainer is particularly excited about the visuals for his song Different.

Pointing out that lyrics and visuals go hand in hand in the music industry, Ritson said he took great care in the production of his latest work.

"I am so excited to drop this video because my fans really rate the song. Mi do a lot of likkle videos for promo, but this is my first official video with an official production team and consultants to get mi music at propa quality fi push mi song and take my career to another level," he said. "It was imperative that I employ a new method of marketing for this record. It is the lead track off my album, and it has been doing well so far."

The video was shot and edited by Wayne Marshall Arts Studios in Port Royal and will be released on all platforms in short order.

Ritson, who released his first single Give Away in 2011, said he is proud of the moves he has been making in his career so far.

His latest album earned him a distribution deal from 21st Hapilos and is already available on all digital platforms.

It was produced by Ritson Records and RAF Productions, based in Montego Bay.

He told THE WEEKEND STAR that he is grateful for the love and support he has received in his musical journey and vowed to continue making strides.

"Mi jus really grateful for everything so far, and I really appreciate the love I'm getting from my fans. It's not very often that young artistes buss with an album to put in their catalogue, and that is the beauty of owning your own production. Right now, I'm proud of myself, and I just want to continue putting in the work," he said.