Jamaica-born FyaVerse says ‘Time’s Dread’

For dancehall fusion artiste FyaVerse, given name Fabian Wayne Edwards, releasing thought-provoking music that educates while it entertains has always been his aim.

The Jamaica-born, Barbados-based 25-year-old artiste is currently basking in the growing success of his most recent release, Time's Dread. After making an impactful entrance onto the music scene by topping Argentina's Billboard charts and gaining the attention of Billboard producer Scott Starch with his single Shatta Gyal, FyaVerse opted to once again collaborate with noteworthy Dutch producer ChevoBeatz for Time's Dread. ChevoBeatz, given name Cheville Samoedj, is a 32-year-old Netherlands-based composer and music producer with roots in Suriname, which accounts for his vast knowledge and key interest in Caribbean fusion music. Time's Dread has been steadily gaining traction in European countries since its debut last week.

"For Time's Dread, we've developed a dynamic promotional strategy that includes a combination of digital and grassroots efforts. Our approach includes a strong social media campaign across creator platforms, along with fan-engagement activities to build anticipation," said ChevoBeatz. "The track will be strategically placed on key playlists across streaming services such as Spotify and Apple Music, maximising visibility. To further connect with our fans, we're planning live performances and virtual events to generate excitement and deepen our relationship with the community. With this comprehensive plan, we're confident that Time's Dread will resonate with reggae lovers globally and achieve the success it deserves."

FyaVerse left no stones unturned as he chants, " Street getting hotta and di metal getting red, Babylon corrupt an Mek di youths nah hold a meds, Time is getting harder and the place is getting dread". He said the positive feedback has been a blessing.

"We are thankful for those who continue to play a part in the single's success. We have major plans on the horizon for the visuals, as it will revolve around portraying the struggles and realities of everyday life, especially in urban Jamaica. The video aims to visually depict the song's themes of hardship, perseverance, and survival, reflecting my lyrical storytelling. The video is expected to blend raw street visuals with creative cinematic elements that highlight both personal and societal struggles," he said.

FyaVerse's other singles include Reggae On The Hill; Reggae Music, featuring Luciano; and Criminal Lover.