Buju, ‘Di Genius’ honoured with icon awards

Jamaican music stands as a global force, and among those who have contributed to its power and influence are Buju Banton and Stephen 'Di Genius' McGregor.

In recognition of their extraordinary impact on reggae and dancehall, Wray & Nephew proudly honoured them with the prestigious Wray & Nephew Cultural Icon Award at the 2025 Reggae Gold Awards. This accolade cements their legacy as two of the most influential figures in the industry, whose artistry continues to shape and elevate Jamaica's musical identity.

Buju Banton, the legendary 'Gargamel', has been a defining voice in reggae and dancehall for decades. From his socially conscious anthems to his commanding stage presence, Buju's music has resonated deeply with fans across the globe. His ability to weave messages of resilience, unity, and empowerment into his music has made him a cultural icon, ensuring that his influence extends far beyond the stage. McGregor, a mastermind behind some of the biggest hits in contemporary dancehall, has transformed the sound of modern Jamaican music. As a true innovator of dancehall the producer, songwriter, and artiste, has adopted a multifaceted approach that has shaped the careers of many and taken the genre to new heights on the international stage. His fearless creativity and commitment to the craft have solidified his place among the greatest musical architects of his generation.

The Reggae Gold Awards, now a landmark event in Reggae Month, was first introduced in 2019 to honour the pioneers, visionaries, and modern-day torchbearers of Jamaica's beloved genre. Since its inception, it has recognised the artistes and producers who have not only achieved commercial success but also enriched the cultural and social impact of Reggae worldwide. This year's event, held at the National Indoor Sports Centre in Kingston, saw Buju and McGregor take centre stage as true ambassadors of the genre.

As the official 'Spirit of Reggae', Wray & Nephew remains steadfast in its mission to celebrate and uplift the voices that make Jamaican music a global phenomenon. The brand's partnership with the Ministry of Culture, Gender, Entertainment and Sport, the Jamaica Cultural Development Commission, and the Jamaica Reggae Industry Association continues to foster reggae's enduring legacy.

"Reggae is the heartbeat of Jamaica, and at Wray & Nephew we recognise the power of music to bring people together while preserving the legacies of our icons," said Dominic Bell, communications manager at J Wray & Nephew Limited.

He continued, "Buju Banton and Stephen 'Di Genius' McGregor have each played an integral role in shaping the sound and spirit of Jamaican music. Their influence is undeniable, and we are honoured to celebrate their achievements. Just as reggae has defined generations, so too has Wray & Nephew White Overproof Rum, a true emblem of our culture, standing proudly alongside the icons of our music."

With this recognition, Buju and McGregor take their rightful place among the giants of reggae, their music and influence forever woven into the fabric of Jamaican culture.