Sean Paul makes statement with new video

Global dancehall icon Sean Paul has dropped the highly anticipated music video for his latest single, Nah Follow Dem, a hard-hitting anthem about integrity, loyalty, and cutting ties with fake energy.

The video, directed by long-time collaborator Kieran Khan, delivers a visually striking concept that juxtaposes Sean Paul's newest toy, a Tesla Cybertruck, against a gritty scrapyard, symbolising the contrast between past struggles and future progress.

Khan, a videographer with credits working with the likes of Machel Montano, Cardi B, and Sean Paul, with whom he has worked on numerous iconic videos and is retained as the global dancehall superstar's official tour videographer, expresses that there is a deeper meaning behind the concept.

"Sean recently acquired a Tesla Cybertruck, which is a rare sight in Kingston. We wanted to creatively incorporate it into a visual that fit the song's raw energy. After discussing ideas, we agreed on a grungy aesthetic - placing the vehicle in the middle of a scrapyard, creating a raw yet futuristic feel," said Khan. He added that the symbolism in the video is layered.

"The scrapyard represents the tougher, often limiting environments we grew up in - where certain dreams can feel out of reach, especially in the Caribbean. In contrast, the Cybertruck represents progress, innovation, and the power of possibility. It's a reminder to push beyond those limitations and stay focused on the bigger vision - to 'nah follow dem'," Khan continued.

This blend of powerful imagery and storytelling reinforces the song's deeper message - one of ambition, and staying true to oneself despite adversity.

Born in Guyana, raised in the Bronx, New York, and now based in Toronto, Khan has built a reputation as one of the most in-demand video directors in today's dancehall scene. Nah Follow Dem also serves as a testimony for Khan, who preaches that instead of following the crowd over a decade ago, but rather putting in a lot of focus, perseverance and sacrifice, has resulted in his own success.

Khan remarked, "When an artiste or artist pours their personal experiences into a project, it becomes more than just music, more than just a video. It's about expressing real, lived emotions. That's what makes this project special. Sean has always taken pride in staying humble and private, but this track shows a rare moment of openness. Fans will connect with it because they've been through it too."

Beyond the visuals, the song itself is deeply personal to Sean Paul, said the videographer. A few days before the video shoot, he sent Khan an audio recording explaining the real-life inspiration behind the track.

"Many times, people smile in your face but don't tell you why," Sean Paul said, reflecting on the experiences that led him to create Nah Follow Dem. "It is about knowing who's real and who's just pretending; about self-preservation and staying true to your own path. People will smile in your face but not tell you why. This track is a reminder to move wisely and keep your circle strong."

Notably, Nah Follow Dem has inspired an entire juggling rhythm with additional songs emerging from the project. Now, the 'Nah Follow Dem' rhythm features Smokey Royal by veteran dancehall deejay Delly Ranx and Honey Bee by one of the original members of Dutty Cup Crew, Looga Man, adding even more depth and variety to the rhythm's impact This expansion underscores the powerful influence of the song and its message within the dancehall community. Sean Paul explained how the rhythm came together organically.

"Sometimes studio is a vibe and I had a vibe to put out that song and other artistes caught the vibe. Delly Ranx wasn't in the studio but he heard the song and called me to ask who built the riddim and I told him it's a Dutty Rock production. Loogs (Looga Man) was in the studio and he liked it and was inspired to record a tune fi di ladies. So, now we have three artistes on the riddim and we continue to encourage jugglings in our productions," he said.

The official music video is now available on YouTube.