Neon Soca Fête will cater to the ladies

As the pulses of carnival and soca lovers are pumping with a different burst of energy around this time of the year, Neon Soca Fete's marketing director, Anthony Kepple, says he's dedicated to keeping that vibe going with a major focus on catering to the ladies.

"The party is dubbed the party for the ladies and the theme is neon with a playlist packed with 99.9 [per cent] soca and girl bubbling songs, so you [know] it's strictly vibes," Kepple told THE WEEKEND STAR.

"We want to create a full party for the ladies so they can bend over and bubble all night without worrying about song 'pull up' and a lot of [choppa] songs etc. We pushing from start to finish [with] bubbling songs so the men can truly enjoy the vibes with their women all night long. Wi nuh want no stand up and look kinda vibes," he added.

Though this event is fairly new on the party scene, with its first staging being held in 2019 and this year being it's third staging because of the pandemic, Kepple shared that he's not focused on being a "standout", but is more grateful for the support all around and positive vibe which kept patrons coming back.

"We are happy we can join in with so many amazing parties, some which we [collaborate] with and bring amazing experiences to the amazing partygoers in Jamaica and our visitors," Kepple said. The event, which is scheduled for April 5 at Sabina Park, will see soca junkies jumping, waving and gyrating to the musical commands of top selectors such as DJ Phenix, Tripple X and 'The Road Marshall' Brush 1.

With less than a month left before the Jamaica Carnival Road March on April 27, team Neon Soca Fete is gearing up to showcase a touch of its costume ideas at this year's staging of their event.

Kepple said partygoers should prepare to be adorned in their 'Monday wear' "and we will give off a carnival kinda setting with a neon edge to it". He added that the team "always look to improve on our previous event, so definitely better image, more vibes, more glow and we looking to go up to 4 a.m.".

Despite annually hosting a soca event in a predominantly dancehall space, Kepple said it does not pose a challenge as "Jamaicans love quality and, once your event has quality, they will come out and have fun".

However, as he hopes to expand the brand beyond its local shores, he said the goal is to cement the event's progress at home first.

"For now, we want to grow it and ensure it becomes an epic party on the soca calendar. It's new and already creating traction, so we want to keep pushing. And, if the market internationally requests it, most definitely," he said.