Poko Loko opens in Ochi

Minister of Tourism Edmund Bartlett has welcomed the opening of the Poko Loko floating bar in Ocho Rios, St Ann, noting that the new attraction has the potential to redefine the tourism landscape in the resort town.

The facility, which represents an investment of US$1 million by its operators, spans 6,000 square feet and is designed to offer an unparalleled experience on the water.

Bartlett said Poko Loko has the potential to attract locals and visitors who are looking for more diverse and adventurous experiences.

"For us, this is what tourism is about. It's about people wanting new experiences. We are excited about enabling more of these kinds of activities to happen, because it drives more visitors to Jamaica," he said.

Owner Anthony Warren said the attraction would be targeting a diverse range of patrons, including cruise passengers, hotel guests and locals.

He said the facility will operate on a reservation-only basis to manage capacity, prevent overcrowding, and maintain a high standard of service.

Executive Director of Jamaica Vacations Joy Roberts said the unveiling of Poko Loko represents a bold step forward in the evolution of the local tourism industry, "showcasing innovation, creativity and a deep appreciation for the natural beauty of the island".

"As guests embark on this unforgettable journey aboard the floating bar, they are invited to immerse themselves in the captivating ambiance of Ocho Rios Bay, savouring the sights and sounds that make this destination truly exceptional," she added.