KipRich single used in commercial

Dancehall artiste KipRich has landed a major endorsement deal as one of his songs, ' Assurance', has been used in a television commercial for the launch of the new Rouge Cordless Flat Iron by US-Korean beauty giant, KISS.

KipRich made the announcement via his Instagram pages earlier this week saying:

"Good production is the key because you never know what can happen. Sky is the limit for good music, put God first and everything else follow. Big (up) @itsnaturalbridge and @the champ16 for this great production."

Assurance was released on the Natural Bridge Records label in February.

Sync deal

"It's a sync deal, the song was what the marketing team of the beauty giant identified with in terms of their brand and they just ran with it. The song is about self-assurance and female empowerment, reassuring women that they can be confident about their looks, and how they perceive themselves. That message was compatible with this new product," said Mark Pinnock, CEO of Natural Bridge Records and co-producer of the song.